Article: WHEN CULTURE BECOMES DESIGN
WHEN CULTURE BECOMES DESIGN
Culture is often treated as something that belongs in museums. Something to preserve. Something to look backwards towards. We see it differently. Culture is alive.
It changes as people move, create, travel, remember and reinterpret. It can live in a language spoken by a grandmother. In the shape of an object. In a textile passed from one generation to another. In the way a woman dresses for an important occasion. In a story that survives because someone decided it was worth telling.
This is where ISIANOLA begins. One of the questions we return to often is: How do you honour where you come from without being confined by it? For ISIANOLA, the answer is to take inspiration from it and allow it to evolve.
Culture makes luxury more meaningful.
